Justin Tye Real Estate Group is operated by Active Realty, Inc. (CA DRE #02022092). Our California Privacy Notice and the Privacy Policy and Terms of Use for this site are below.
Effective date: August 24, 2026. This notice supplements the Privacy Policy and Terms of Use below, which is the standard notice supplied by our website platform, Luxury Presence. It is provided by Active Realty, Inc., California DRE #02022092, doing business as Justin Tye Real Estate Group ("we," "us," or "our"), and it is written to satisfy the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, the "CCPA") and the California Online Privacy Protection Act. Where this notice and the platform notice below differ, this notice controls.
Two clarifications to the platform notice. First, section 5 of the platform notice is accurate: this site uses Google advertising tags for conversion tracking and remarketing, which is "sharing" for cross-context behavioral advertising under the CCPA. The sentence in section (viii) that says we do not track users over time and across third party websites for targeted advertising is superseded by this notice. Second, we honor Global Privacy Control exactly as described below, in a frictionless manner, in addition to the manual opt-out the platform notice describes.
The technologies this site uses. Luxury Presence (hosting, property search, lead capture forms, and the platform's own visitor analytics); Follow Up Boss (our CRM, where your inquiries and communication history are kept); Google Analytics 4 and Google Tag Manager (site usage measurement and tag management); Google Ads (conversion tracking and remarketing; this is the tool that shares information for cross-context behavioral advertising, and it is switched off for your browser when you opt out); PostHog (product analytics, session replay, and A/B testing of page layouts, loaded through our own domain t.justintye.com so that requests are first-party, and configured to mask the text you type into form fields); Calendly (appointment booking, on its own site); and embedded Google Maps, YouTube, and Vimeo content, which may set those providers' cookies when you interact with it. Listing data comes from CRMLS and other participating MLS boards, which do not receive your personal information from us.
Session replay. PostHog records how you interact with the site (mouse movement, scrolling, clicks, and the pages you visit) so that we can find and fix problems. By using the site you acknowledge these recordings. If you prefer not to be recorded, use the browser controls below or contact us and we will honor your request for the identifiers we can match.
Selling and sharing. We do not sell personal information. We share identifiers and internet activity information with Google advertising services through cookies and pixels so that we can measure our advertising and show our ads to people who have visited the site. We do not knowingly sell or share the personal information of anyone under 16 years of age. We do not use or disclose sensitive personal information for any purpose that would trigger a right to limit under the CCPA.
Your right to opt out of sharing, and Global Privacy Control. You have the right to direct us not to share your personal information for cross-context behavioral advertising. We treat the Global Privacy Control (GPC) opt-out preference signal as a valid request to opt out of sharing for the browser that sends it, and we process it in a frictionless manner: no pop-up, no fee, no reduced service, and no request for further information. When your browser sends the signal, the site automatically switches Google's advertising tags to a denied state on that browser, which disables advertising cookies, ad personalization, and the sharing of your activity for cross-context behavioral advertising, and the platform's analytics events are also suppressed. To send the signal, turn on GPC in a browser that supports it (for example Firefox, Brave, or DuckDuckGo) or install a browser extension such as Privacy Badger; instructions are published at globalprivacycontrol.org. The signal is per browser and per device, so enable it on each one you use. You can also opt out by emailing [email protected], calling our toll-free privacy line at (844) 339-9900, contacting us through the email or mailing address in section 12 (How to Contact Us) below or the phone number shown at the top of every page, through Google's ad settings at adssettings.google.com, through the Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org) tools, or by blocking cookies in your browser. We do not respond to browser "Do Not Track" signals because there is no common standard for them.
Your California rights and how to use them. Subject to the exceptions in the CCPA, you have the right to know and access the personal information we hold about you in a portable format, to delete it, to correct it, to opt out of sale or sharing, to limit the use of sensitive personal information, and not to be discriminated against for exercising these rights. We do not offer financial incentives in exchange for personal information. To submit a request, email [email protected] or the address in section 12 (How to Contact Us) below with the subject line "California Privacy Request," call our toll-free privacy line at (844) 339-9900 or the phone number shown at the top of every page, or write to Active Realty, Inc., Attn: Privacy Requests, at the mailing address in section 12. We verify requests to know, delete, or correct by matching at least two data points you provide against the information we already hold and by confirming through the email address or phone number on file; verification information is used only for that purpose. You may use an authorized agent with your signed permission or a power of attorney under California Probate Code sections 4000 to 4465. We confirm receipt within 10 business days and respond within 45 calendar days, extendable once by up to 45 days with written notice. Requests to know are limited to twice in a 12 month period.
Retention. Contact details, inquiries, and communication records are kept for the life of our relationship and a reasonable period afterward, then as California real estate and other laws require. Analytics, session replay, and advertising data are kept for each tool's standard period, generally between 30 days and 26 months. Marketing preferences are kept until you change them.
Other notices. Under California Civil Code section 1798.83 (Shine the Light), you may ask what personal information we disclosed to third parties for their own direct marketing purposes in the prior calendar year; we do not make such disclosures. If you live in another state with a comprehensive privacy law, you may exercise the equivalent rights through the same contact methods, we honor Global Privacy Control as an opt-out of targeted advertising wherever the law requires it, and you may appeal a denied request by replying to our decision. The site is not directed to children and we do not knowingly collect personal information from anyone under 16. We review this notice at least once every 12 months and update the effective date whenever it changes.